This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary skills to meet today’s communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR by Sandra Stahl is a wonderful book on public relations for all. I have had no training in this area and was interested in learning more about the topic. The writer, Sandra Stahl has created a nonfiction book that is both educational and entertaining to read. I did not have any issues in following her words. From what PR is to how it works, Sandra Stahl kept me reading. Her book went beyond what others did not do. Her book spoke about he creative and always changing PR world. Communication and persuasion beyond the typical box of thinking. I loved how organized and fun this nonfiction title was. The best part of this book, was the messages from masters of the PR world. Their advice is something that could work for all interested learners, whether you’re just starting out or refreshing your knowledge on the topic. Overall, I highly recommend it to readers everywhere.