Review: Bootstrapping 101

Synopsis:

Many unemployed Americans are discarding their résumés to pursue their dream of owning their own business. Many existing entrepreneurs are struggling to make ends meet in the current economic downturn. Bob Reiss has written Bootstrapping 101 to help these wannabe and existing small business owners improve their odds of success. He shows entrepreneurs how to grow their business with less money than they thought they needed and steers them to free quality advice.

His tips are based on practical experience in the trenches. Topics covered in the book include:

– Cash Free Ideas on Barter, Publicity Advertising, Internet, Selling, Outsourcing, Networking, Factors.
– Acquiring and Keeping Customers.
– Places to Find Free Quality Help.
– Maximizing Profits through Correct Pricing.
– Creating and Understanding a Cash Flow Statement.
– Non-traditional Ways to Get Money.
– Key Factors for Entrepreneurial Success.
Rating: 5 stars

Review: 

Bootstrapping 101 by Bob Reiss is an excellent source to go to for all business people and entrepreneurs. I found the informations useful and detailed. This is another nonfiction guide book that will help others build their business with limited cash and free outside help. I like how the book targets individuals with a business sense or creativity and helps those you don’t have the necessary budgets to to get started. I liked how it discussed topics like zeroing in on the right people, selling, and understanding the desired target. Bootstrapping 101 also, explains the sales, business, and non-traditional ways to get money. Special key factors to help others succeed. This how-to-book had everything to understand, learn, and grow a business. I really liked how organized and easy it was to read and learn the content. Bob Reiss is a writer who has the experience and knowledge to guides his readers into the right areas. Overall, I highly recommend this read to all. Perfect for starters who want to join the world of business. 

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Review: Mastering Online Marketing

 

Synopsis:

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get an actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

* Learn more about current trends in Internet marketing, including inbound marketing

* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

* Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Rating: 5 stars

Review:

Mastering Online Marketing by Magnus Unemyr is one of the best nonfiction books I have read. The material covered is plentiful. It covers everything people like myself are deeply interested in as well as what I would need to know. Perfectly packed with useful knowledge. I was amazed at all the topics covered. Magnus Unemyr has created a wonderful book that I can read time and time again. His marketing information is useful for every situation. How to get results, how to work on keeping those results and what to do with those results. A powerful tool for all. Mastering Online Marketing is like taking a college course and hands-on experience all wrapped into one brilliant book. The writer has organized the book into easy to read sections. Readers will have no trouble understanding the material presented. A lot of work went into creating this masterpiece…as a blogger mastering online marketing is a must need skill. I felt more prepared after reading this book. Overall, I highly recommend Mastering Online Marketing by Magnus Unemyr to readers everywhere.